“Without strategy, execution is aimless. Without execution, strategy is useless”
Morris Chang
Effective business strategies improve how businesses work by providing direction and focus, optimising resource allocation, managing risk, fostering innovation, and promoting continuous improvement.
As a certified business strategist, I’ve worked with and have been, that business owner who has an idea but is unsure if it will work or how it can be delivered successfully. Your strategy gives you the answers and a plan to execute.
How Will Strategy Help Your Business?
Mission, Vision and Values
What are you offering? What change will bring about for your clients? What values does your business hold?
What’s Your USP?
What do you bring to the market? Have you considered your constant and moveable USP?
Market Positioning
Who is your ideal client? Where do you sit in their value chain? What are your strengths and weaknesses?
External Factors
What is going on the wider world? How will it affect your growth journey? Are you prepared for threats and opportunities?
Is Your PPTP Aligned?
Your business relies on process, product, team and profit. Weaknesses in any of these areas can lead to failure.
Research
Do you really understand your market? Are you targeting the right businesses or people and are they aligned with your values?
Are you ready for the next step?
I have a comfortable corporate role but it’s not enough, what can I do?
A 1-2-1 Energiser is a powerful session to kick start your ideas. I have never met anyone who doesn’t have something to offer as a 1 person business or the founder of something bigger.
I have an idea for a business, how do I get started?
The introductory Enable package is a one stop, no nonsense shop to facilitate your launch from an initial investment of only £500. There is no better investment than in yourself.
I am already running a business but I am stalling, what can I do?
The Catalyse and Amplify packages are designed for existing business. Which one you choose depends on the stage you’re at and which direction you want your business to move in.
Help! I just need a listening ear and advice!
A structured mentoring package will give you the skills, confidence and ability to move forward. With defined objectives and targets, I am your accountability partner, you could even consider me to be a silent no voting board member. Your business is my business.